Bull Run

Ana Ramón Rubio / Spain / 2023 / 80 min
Bull Run_Poster_Landscape Bull Run_Still 01 Bull Run_Still 02 Bull Run_Still 03
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  • Cinema Jove Valencia Int'l Film Festival

  • DOC NYC

  • Berlanga Awards

    Best Documentary, Best Original Song
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Synopsis

Spanish with English subtitles

With Ana Ramón Rubio

Ana is a filmmaker who becomes hooked on crypto trading. Concerned about her growing obsession, her husband and her father urge her to go to therapy. Instead, in a mix of desperation and self-reflection, Ana decides to turn the experience into a documentary about the feverish world of Bitcoin.

In this witty and revealing documentary, director Ana Ramón Rubio turns the camera on herself as she plunges deeper into the volatile universe of crypto speculation. Accompanied by an enabling producer, a chaotic production crew of newly converted crypto-enthusiasts, and her skeptical economist father—who is determined to protect his daughter from being financially ruined by what he sees as a giant scam—Bull Run becomes a rollercoaster journey through the culture surrounding cryptocurrency.

With humor, honesty, and insight, the film meets the believers, skeptics, and opportunists who inhabit this ecosystem while unpacking the technology and ideology behind it. In a world where ordinary citizens suddenly become market pundits and every trade holds the promise of fortune or ruin, Bull Run explores the thin—and increasingly blurred—line between investment and gambling.

Related Subjects
About the Director
Ana Ramón Rubio (Valencia, 1985) is a Spanish filmmaker and screenwriter whose work explores contemporary culture through a playful, accessible lens. A member of the Academy of Cinematographic Arts and Sciences of Spain, she made her feature debut with Almost Ghosts (2019), a road-movie documentary about the decline of the U.S. Route 66 towns, which was nominated for the Goya Awards and won prizes at festivals such as the Arizona International Film Festival. Her second feature, Bull Run (2023), is a cryptocurrency comedy-documentary in which she turns the camera on herself to chronicle her obsession with digital assets and the speculative financial culture surrounding them, serving as a “Trojan horse” guide into this volatile ecosystem.

Before moving into feature docs, Ramón Rubio created several pioneering Spanish web series, including Todos queríamos matar al presidente and Sin vida propia, earning multiple nominations at the IAWTV Awards in the United States and the Premios del Audiovisual Valenciano. She has also directed television fiction such as La Vall and short-form projects including El camerino and Somewhere East Jesus, consolidating a career that moves fluidly between digital storytelling, television, and theatrical non-fiction.

Press

“With a combination of home footage, behind-the-scenes material, and interviews with all kinds of experts (economists, influencers, evangelists), Bull Run creates a visual mosaic in which the pieces gradually fit together to provide a view of the philosophy behind cryptocurrencies.” – Luis Tormo, Cine y Cultura

Notes on the Film

“I like to think of Bull Run as a film about obsessions. In this case, it’s about cryptocurrencies, but it could be about anything else, because the dynamic is the same. More than an addiction, in my case I would call it an obsession, although the line between the two is blurred. I no longer have the same fixation on the short term, on immediacy. It happens to many people: they enter for the money and end up staying for the technology.

There are many documentaries about bitcoin or blockchain from a very dense technological perspective, because it’s a very complex subject. The comedic tone was a way to differentiate ourselves… and also because everything surrounding the crypto world is very comical. It’s what we show about people who lose a lot of money and the first thing they do is post a meme on Twitter. Treating it humorously reflects what that ecosystem is really like. And doing it from a personal perspective was part of the project from its very beginning. It was always meant to be a documentary not about cryptocurrencies, but about a director who gets hooked on trading cryptocurrencies.”

– Ana Ramón Rubio, Director

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