Promotion Ideas

Pragda offers a variety of promotional materials to use, which you can find here. Below, we have compiled a list of ideas suggested by Professors who have organized Spanish Film Club festivals in the past, and that we believe may be useful to you.

1. Use direct email, listservs, newsletters, and any other method that would get the message right into the audience’s inbox.

2. Post the information on the school and your academic department’s website.

3. Use social media. Facebook, Twitter, Google+, Instagram, etc… discussion forums, and other sites have become a great alternative way of communicating. Ask students to help by posting on their own pages.

4. Ask professors to make announcements in class.

5. Use the university’s PR office. They can help spread the word by sending out press releases to the local media.

6. Contact the local media directly. Newspapers, radio shows, and magazines are great resources to reach out to audiences outside the campus.

7. Use the campus media outlets. If your campus has a newspaper, magazine, TV station, or radio shows, they should be able to help.

8. Print posters, flyers, and/or postcards, and put them up in strategic locations around campus.

9. Ask academic departments related to the film’s topic to put up a poster or flyer on their community boards or murals.

10. Post the event on the university and strategic academic department’s calendar.

11. Reach out to local community organizations that have an interest in Spanish culture or some other topic related to the film/s you are screening.

If you have any ideas, suggestions, or recommendations that worked for your festival and you want to share them with us and future festival organizers, please send us an email at